Makeover for highway signage. Icon Magazine has offered up a new take on the ubiquitous green signs that line our interstates. Not only does the proposed refresh include a new color scheme and information layout, but it also makes the smartphone connection and may provide information about the current exit and the surrounding area to your handheld device as you approach.
While this refresh is exciting to see, do drivers need another distraction on the road? Will the new hierarchy and information structure be confusing to drivers used to the old standard? Does the removal of recognizable symbols (those Interstate shields and icons) make the signs less graphically legible.
Gen Y transforming the workplace. Leigh Stringer, a hardcore Gen-Xer who works at HOK, blogs about how Generation Y is changing the workplace.
After reading an article on Gen Y and office culture that pointed out generational differences such as how Gen Y rates the importance of having an “engaging workplace” highest and the “quality of meeting rooms” lowest, Stringer was inspired to learn what Gen Yers at the office had to say. She interviews six HOK employees who share their thoughts on what’s important for them in the workplace.
Via HOK Life
related: CNN article, “Generation Y Set to Transform Office Life”
Architectural toy collection. Stashed away in a room in the National Building Museum in Washington, D.C., is the United States’ largest public-trust collection of architectural toys containing household names that will be part of the museum’s big toy exhibit in November.
Stephanie Hess, who is curating the November exhibition “PLAY WORK BUILD,” is in the process of selecting and sometimes assembling these toys for the public that includes Erector Sets, Tinker Toys and Lincoln Logs.
Waterfront for Corpus Christi. Schematic Design is nearly complete on a new 34-acre downtown waterfront redevelopment for Corpus Christi, Texas. The city’s goal is to create a world-class urban park that will further ignite and enhance development in Corpus Christi’s downtown core.
Hargreaves Associates is leading the site master planning and landscape design effort, while Lake Flato is designing a fleet of park buildings and shade structures to be deployed along the waterfront’s new boardwalk promenade. Buildings planned for the park will include a multilevel beach cafe, park arrival facilities, staff offices, a wine bar, event facilities, an outdoor concert stage, restrooms and changing areas, as well as a series of flexible vendor kiosks for food service, recreation equipment rental and retail.
Via The Dogrun
Innovative Social Media Campaign
Mark Johnson of Markitect.me Consulting shares a presentation about a pioneering social media marketing initiative for Formica Group, a global brand from the AEC industry. The case study will be featured in “Business to Business Marketing Management: A Global Perspective”, a college textbook by Jim Blythe and Alan Zimmerman,
to be released in early 2013.
The social media marketing initiative explores how social media networks, including Pinterest, Flickr, Paper.li, Twitter chat, Facebook, Google +, as well as live events and designer tools, were integrated to the web site and blog to create a content marketing message about their sustainable products.